Why invest in your brand?

1.  Small Investment Today vs. Big $ Tomorrow?

Start-ups, especially in the seed, series A, or series B stages are usually not thinking about who their brand is or how it will be perceived by consumers in the marketplace. However, sowing smaller investments NOW and thinking through your brand strategy could yield BIG DIVIDENDS later. 

Investing to establish or re-position your brand when aggressive competitors, who have built a solid brand strategy of their own, can wind up costing you millions. AND playing the catch up game means your competitors could already be ahead of you, stealing your equity, and claiming it as their own.

2. Strong Brand Equity = Higher Valuation

A brand is not just a cool logo, a memorable slogan, or amazing products. Every step along the entire customer journey should deliver and reinforce and a promise. A Brand should be the guiding light for your business strategy an help determine what you stand FOR and what you're AGAINST. When a brand has this level of clarity it has a chance to STAND APART. As Start-Up Brands claw and scratch to gain attention, the ones that have a ground swell of consumer connection can begin to leverage this demand with investors.

3. More Loyal Consumers

 If your brand stands for something your customers believe in, you can build their TRUST and LOYALTY. Loyal consumers can represent 60% - 80% of sales for a company. Those that value your brand's offerings more than anyone else can be your most valuable marketing weapon. 

4. Stand Above Your Competitors

A Brand's maniacal focus delivered consistently can serve as a competitive advantage. It's marketing messages and activities, if differentiated, enable it to stand out in a cluttered environment. Standing Out - is the first step to success.