Innovation

TikTok. bringing joy and building their brand.

TikTok. bringing joy and building their brand.

One brand that has seen a meteoric rise the past several years in prominence, reach, and influence is TikTok. I decided to reach out to someone working directly on the brand today that’s also a leader in the space. Jeff Boron is the Global Head of Marcoms at TikTok and is helping monetize the platform by bringing genuine opportunities to businesses and its user base. We began our conversation at the highest level.